Sustainable Brands Türkiye coverage draws nearly 700,000 views on TikTok LIVE

Conference discussions reach a wider audience

TikTok LIVE served as the media and communications partner for the 14th Sustainable Brands Türkiye conference, held on 29–30 September 2026. A live broadcast from the event on 29 September brought sustainability discussions to viewers beyond the conference venue.

The approximately two-hour programme featured short interviews with executives and specialists from fields including education, technology, industry, plastics and agriculture. According to the announcement, the content received nearly 700,000 views. Viewers also participated through questions and comments during the broadcast.

Linking sustainability to daily decisions

The discussions examined how sectoral changes and corporate sustainability work affect everyday life. Topics included changing consumer expectations, transparent and trustworthy communication, technology and innovation, and cooperation across industries.

Participants included Sustainable Brands Türkiye country president Semra Sevinç, journalist and presenter Aslı Şafak, futurist and economist Ufuk Tarhan, Deeper AI founder İhsan Özçıtak, PAGEV chair Yavuz Eroğlu, Doğuş Teknoloji executive Esra Adalı Ayas, Nestlé Türkiye sustainability lead Banu Arslanoba and Sustainable Business Network co-chair Dr. Tamer Atabarut.

Part of the Road to COP31 communications programme

The collaboration was one element of TikTok’s Road to COP31 communications work. The platform says the format gave experts and business representatives a way to discuss their experience in accessible language and connect with people outside their professional networks.

TikTok LIVE Brand and Reputation Manager Melis Çağlar said the purpose was to carry conference conversations beyond their physical setting. She described audience questions and comments as part of a real-time dialogue about companies’ actions and plans.

Moving from objectives to operational decisions

Semra Sevinç said the partnership strengthened discussion of the role businesses can play ahead of COP31. She emphasised the need to move beyond talking about goals and reflect them in investment decisions, budgets and business practices.

The broadcast combined those strategic questions with examples from different sectors. Its stated aim was to make the connection between corporate sustainability programmes and people’s everyday choices more visible, while opening the discussion to a broader audience.