The Reputation of Private Pension Companies in AI Models Has Been Studied
At a time when developments in the fund market have drawn attention to the Individual Pension System (IPS), the reputations of pension companies in AI-generated responses have been examined. According to itibar.ai results, Garanti BBVA Emeklilik led in reputation and visibility, while AgeSA ranked first in sentiment.
Developments in the fund market have once again brought investors’ interest in long-term savings instruments to the forefront. During this period, reports also indicated growing interest in the Individual Pension System. According to media reports, approximately 12,500 new participants joined the system daily, while between TRY 2 billion and TRY 2.5 billion flowed into pension funds each day. With these new participants, the system reached approximately 18 million people, 25 million contracts, and a total fund value of TRY 2.7 trillion.
This increased activity has raised the question of how visible individual pension companies are in AI-generated responses and how they are portrayed. On October 2, 2026, itibar.ai, an AI reputation management model developed by StratejiCo., conducted a study using ChatGPT, Gemini, and Claude to compare companies’ reputations, visibility, and sentiment. The results are available at https://app.itibar.ai/sektorel.
Garanti BBVA Emeklilik Leads in Reputation and Visibility, While AgeSA Ranks First in Sentiment
In the study, Garanti BBVA Emeklilik ranked first with a reputation score of 54.7. Allianz Yaşam ve Emeklilik came second with 54 points, followed by Anadolu Hayat Emeklilik in third place with 52 points. AgeSA received a reputation score of 32.7, Türkiye Hayat Emeklilik scored 28.4, and HDI Fiba Emeklilik received 7.5.
In the Share of Voice metric, which measures how frequently companies appear in AI-generated responses, Garanti BBVA Emeklilik ranked first with 70.8% visibility. Allianz Yaşam ve Emeklilik followed closely in second place with 70.7%. Anadolu Hayat Emeklilik recorded 65.1% visibility, AgeSA 38%, Türkiye Hayat Emeklilik 35.9%, and HDI Fiba Emeklilik 11.3%.
In the sentiment metric, which indicates the tone AI uses when describing companies, AgeSA ranked first with 84%. It was followed by Anadolu Hayat Emeklilik at 80%, Türkiye Hayat Emeklilik at 79%, Garanti BBVA Emeklilik at 77%, Allianz Yaşam ve Emeklilik at 76%, and HDI Fiba Emeklilik at 73%.
About StratejiCo.
StratejiCo. is an Istanbul-based, independent strategy consultancy with 100% Turkish capital. The company emerged from the transformation of the Strategic Research and Planning Company, founded by Selim Oktar in 1987. Its areas of expertise include strategy consulting, corporate affairs, strategic communications, organizational development, and data and insight management.
Since its establishment, StratejiCo. has operated in research, strategic communications, and corporate transformation, developing proprietary models in these fields. Following a partnership with British research company MORI in 1994, the organization expanded its international research and insights activities under the Strateji | MORI structure.
In 2000, the organization was named the “Most Reputable Company” in its field by Istanbul University’s Faculty of Communication. In the same year, after taking over the market research operations of GfK, one of the world’s leading research companies, it reorganized under the Strateji brand.
In 2005, the company expanded its services to include strategic communications and relationship management, establishing the StratejiCo. brand. Over the following years, it developed expertise in cultural transformation, employee experience, community engagement, crisis communications, social media insight analytics, and agile marketing.
In 2017, the company developed its Gaye Haritası™ approach, a comprehensive consulting model that addresses strategy, organizational structure, and cultural transformation together. Combining its data- and insight-driven approach with social media monitoring, field research, and qualitative analysis, StratejiCo. received awards in several categories at the TÜAD Baykuş Awards for its “Agile Intelligence Model.”
StratejiCo. is a member of the Corporate Governance Association of Türkiye and conducts its operations in accordance with Turkish law, as well as international ethical principles and the standards of the Foreign Corrupt Practices Act (FCPA) and the UK Bribery Act 2010.
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