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ATA INVESTMENT EMPOWERS INVESTORS’ DECISION-MAKING PROCESSES WITH ARTIFICIAL INTELLIGENCE

As Türkiye’s investment culture enters a new phase, Ata Investment, one of the country’s established capital markets institutions, is combining more than 35 years of market experience with technology and artificial intelligence. Having pioneered numerous technology-driven innovations in Türkiye’s capital markets, Ata Investment is strengthening investors’ decision-making processes through its AI Analysis product. Approximately 20% of investors who trade through Ata Investment currently use AI Analysis, with the vast majority of users being active traders, demonstrating the product’s growing role as a powerful decision-support tool.

As capital markets in Türkiye have reached a broader investor base in recent years, investment habits have also undergone rapid transformation driven by technology. With the expansion of the investor base, quick access to accurate information, data interpretation, and personalized investment experiences have become increasingly important. In this transformation, artificial intelligence and algorithm-based technologies are emerging as next-generation tools that support investors’ decision-making processes.

Positioning itself at the center of this transformation, Ata Investment is combining its more than 35 years of market experience with technology and artificial intelligence. Through its AI Analysis product, the institution brings together and interprets financial data that investors would otherwise have to track across multiple sources, helping them strengthen their decision-making processes.

Growth in the Investor Base Increases the Importance of Technology in Decision-Making

Hamit Can, Co-CEO and Board Member of Ata Investment, notes that Türkiye’s equity investor base has expanded rapidly in recent years. While this growth has increased access to investment opportunities, it has also heightened the importance of technologies that support investors in making informed decisions.

Emphasizing that the rapidly expanding investor base can manage its investment processes more effectively with the support of AI-powered decision systems, Hamit Can continues:

“For years, the equity investor base remained relatively stable at around one million. Following the pandemic, however, the increased adoption of mobile brokerage applications and successive public offerings drove that figure up to between 6.5 million and 6.8 million. This represents an unprecedented rate of expansion in the history of Türkiye’s capital markets.

“However, many of these new investors have entered the market in a very short period of time without having experienced market cycles. They are often more susceptible to emotional decision-making and have limited access to information. AI-powered decision systems are among the most effective tools for addressing this gap.

“Algorithmic systems, which already account for a substantial share of transactions in global markets, are now becoming accessible to individual investors as well. These systems offer a range of functions, including analyzing news and market sentiment, generating different scenarios based on an investor’s risk profile, and creating portfolio alert mechanisms.

“As Ata Investment, an institution that has pioneered numerous technology-driven innovations in Türkiye’s capital markets, we have turned this vision into reality with our AI Analysis product, once again taking a leading role in the sector. We continue to enhance the product to further strengthen our investors’ decision-making processes.

“Our goal is to lead the development of solutions that guide this growing but still relatively inexperienced investor base at critical decision-making moments and help reduce emotionally driven actions. We believe this will contribute to greater investor awareness and help establish a healthier and more sustainable foundation for participation in the capital markets.”

AI Analysis Brings Different Data Sets Together Within a Unified Framework

One of the key components of Ata Investment’s AI strategy, AI Analysis combines data that investors would otherwise need to gather from multiple sources with the institution’s expertise, delivering processed and meaningful insights.

The product evaluates fundamental analysis based on companies’ financial statements and ratios, technical analysis based on technical indicators, and news flow together. This approach aims to help investors assess the information they need within a more comprehensive framework, without losing time navigating numerous analysis tools and data sources.

Hamit Can emphasizes that the core principle behind AI Analysis is not to make decisions on behalf of investors, but to help them make their own decisions using a stronger set of data.

“Our AI Analysis product was developed in response to the need to combine information that investors try to collect from different sources with Ata Investment’s expertise, transforming it into processed and meaningful insights.

“We do not impose a ready-made model portfolio on investors. They can choose to analyze the stocks in their own portfolios or compare them with other companies and obtain further insights. It is very important to us that the initiative comes from the investor, because our goal is to help them access the information they need to support their own decisions more quickly and clearly,” he says.

A Hybrid Model Combining Human Expertise with Machine Speed

In Ata Investment’s approach to artificial intelligence, human expertise and technology are viewed as complementary elements. During the development of AI Analysis, experienced teams at Ata Investment determine which data, financial ratios, and technical indicators should be considered in different scenarios. Software teams then translate this framework into a technology-driven product.

The resulting model combines the speed and scalability of machines with the experience and expertise of people.

Can notes that the role of artificial intelligence in the investment world will continue to grow, but this does not mean that human involvement will disappear.

“At this stage, we operate with a hybrid model: a structure designed around human intelligence and experience, powered by the speed and scalability of machines.

“We do not see artificial intelligence as a decision-making mechanism that replaces investors. Instead, we view it as a tool that broadens their perspective and enhances their analytical capabilities. Markets are not made up of data alone. Human expertise and experience will always remain important as conditions change,” he says.

The approach also appears to be gaining traction among investors. According to data shared by Ata Investment, approximately 20% of investors who trade through the institution use AI Analysis. Its particularly high adoption rate among active traders suggests that the product is also being used as a “second opinion” before investment decisions are made.

Aiming for a More Personalized Investment Experience

Ata Investment’s AI roadmap extends beyond improving analytical capabilities. The institution is continuing to develop solutions that use investors’ historical interest in stocks and investment funds, along with their trading habits, as data points to deliver more personalized analyses and comparisons.

Solutions designed to assess portfolios holistically and support buy-and-sell decisions also play an important role in this roadmap. The aim is to expand the role of artificial intelligence beyond analyzing individual stocks or data points, transforming it into a more comprehensive system that supports the investor experience as a whole.

This technology strategy, centered on user experience and investor needs, lies at the heart of Ata Investment’s business model. The institution considers investor feedback an important resource for developing new products and services, positioning technology as a tool that simplifies the investment experience, facilitates access to information, and supports decision-making processes.

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