Banks’ Reputations in Artificial Intelligence Measured
Amid continued sharp losses in the stock market, a study has examined banks’ reputations in artificial intelligence. According to the average results of measurements conducted by itibar.ai across ChatGPT, Gemini, and Claude on September 22 and 24, 2026, Garanti BBVA ranked first in reputation and visibility, while Enpara emerged as the leader in sentiment.
The study was conducted at a time when Borsa Istanbul was experiencing sharp sell-offs amid an investment fund crisis. According to calculations as of September 30, the total market capitalization of listed companies had reached TRY 4 trillion.
Developed by StratejiCo., itibar.ai is an AI reputation management model that compares banks’ visibility, sentiment, and reputation scores in responses generated by ChatGPT, Gemini, and Claude. The research results are available at https://app.itibar.ai/sektorel.
Garanti BBVA Leads in Reputation and Visibility, While Enpara Tops Sentiment
In the study, Garanti BBVA ranked first in the banking sector with a reputation score of 54 points. İş Bankası came second with 50.3 points, placing 3.7 points behind Garanti BBVA. Akbank and Yapı Kredi shared third place, each scoring 45 points. Ziraat Bankası received 32.8 points, QNB scored 28.4, and Enpara reached 23.7 points.
In the Share of Voice metric, which measures how prominently banks feature in AI-generated responses, Garanti BBVA led with 71.3%. İş Bankası ranked second with 67.1%, followed by Akbank at 63.2%, Yapı Kredi at 62.9%, Ziraat Bankası at 47.6%, QNB at 40.1%, and Enpara at 26.1%.
In the Sentiment metric, which measures the tone in which banks are portrayed by AI, Enpara, part of QNB, stood out with a score of 86%. Sentiment scores were recorded at 76% for Garanti BBVA, 75% for İş Bankası, 72% for Akbank, Yapı Kredi, and QNB, and 70% for Ziraat Bankası.
Research Based on Three AI Platforms
As part of the sectoral research, natural-language questions are posed to ChatGPT, Gemini, and Claude. Questions that do not explicitly mention brand names are submitted multiple times to measure which banks the AI systems mention and recommend spontaneously.
About StratejiCo.
StratejiCo. is an independent, Istanbul-based strategy consultancy with 100% Turkish capital. The company evolved from the Strategic Research and Planning Company, founded by Selim Oktar in 1987, and operates in strategy consulting, corporate affairs, strategic communications, organizational development, and data and insights management.
Since its establishment, StratejiCo. has developed models in research, strategic communications, and corporate transformation. Following a partnership with the British research company MORI in 1994, it expanded its international research and insights activities under the Strateji | MORI structure.
In 2000, the organization was named the “Most Reputable Company” in its field by Istanbul University’s Faculty of Communication. That same year, after taking over the market research operations of GfK, one of the world’s leading research companies, it was restructured under the Strateji brand.
In 2005, the company expanded into strategic communications and relationship management, establishing the StratejiCo. brand. In subsequent years, it developed expertise in cultural transformation, employee experience, community engagement, crisis communications, social media insights analytics, and agile marketing.
In 2017, the company developed its Gaye Haritası™ approach, creating an integrated consulting model that addresses strategy, organizational structure, and cultural transformation together.
Combining its data- and insights-driven approach with social media monitoring, field research, and qualitative analysis, StratejiCo. has received awards in various categories at the TÜAD Baykuş Awards for its “Agile Intelligence Model.”
A member of the Corporate Governance Association of Türkiye, StratejiCo. conducts its activities in compliance with Turkish law and international ethical principles, including the Foreign Corrupt Practices Act (FCPA) and the UK Bribery Act 2010.
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