HUAWEI Strengthens Its Leadership in Türkiye’s TWS Market with the New FreeBuds Neo

According to GfK data for January–May 2026, HUAWEI holds a leading position among branded manufacturers in Türkiye’s TWS market, with a 29.6% market share in the TRY 1,250–2,500 price segment. The brand aims to build on this strong position with the new HUAWEI FreeBuds Neo.

According to data from independent research company GfK covering the January–May 2026 period, HUAWEI achieved a 29.6% market share in the TRY 1,250–2,500 price segment of Türkiye’s TWS market. With this result, HUAWEI ranked No. 1 among branded manufacturers in the segment.

HUAWEI’s performance in the TWS category is supported by a product portfolio designed to meet diverse user needs and ongoing R&D efforts in audio technologies. By combining features such as Adaptive Active Noise Cancellation (ANC), high-resolution audio, and long battery life across its models, HUAWEI aims to bring this approach to a wider audience with the new FreeBuds Neo.

Strengthening Its TWS Leadership with the New FreeBuds Neo

The HUAWEI FreeBuds Neo is now available in Türkiye, featuring a lightweight design, Adaptive ANC technology, and powerful audio capabilities. Weighing approximately 4.8 grams per earbud, the headphones feature a Light Mini Stem design focused on wearing comfort, while the 11 mm dynamic driver, LDAC, and L2HC 4.0 support deliver a high-resolution audio experience.

The model also features three microphones, a VPU bone-conduction sensor, and AI-powered noise reduction technology. With Adaptive ANC helping to reduce ambient noise, the FreeBuds Neo offers up to 40 hours of battery life when used with the charging case.

Special Launch Pricing and Promotional Offers

The HUAWEI FreeBuds Neo has been priced at TRY 6,999. The product is also available with a three-installment payment option of TRY 2,333 per installment.

During the prepayment period from September 28 to October 6, consumers who pay a TRY 99 deposit can receive a TRY 1,399 discount by completing their payment between October 6 and October 16, with the deposit amount applied toward the discount.

In addition, a coupon worth TRY 1,000 will be available on the HUAWEI Online Store starting October 6. The coupon can be redeemed between October 6 and October 31. These two benefits cannot be combined in a single order, and consumers can choose either offer.

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