Yazma

The Easiest Way to Rent a Car: Garenta Xpress

Garenta has launched its Xpress service for the first time at Ankara Esenboğa Airport, making it available to customers who have completed four or more rentals in the past year. Customers who complete the contract process during their first rental can collect their vehicles directly from a designated pickup point on subsequent rentals without having to visit the office. Xpress marks another step in Garenta’s efforts to deliver greater speed, convenience, and a personalized customer experience.

Every new car rental represents another step in the relationship that develops between a customer and a brand over time. Repeat rentals also provide an opportunity to incorporate insights into customers’ preferences and habits into the overall experience. In line with this approach, Garenta is bringing greater dynamism to the industry with Xpress, a service designed for customers who have completed four or more rentals within the past year. Under the Xpress service, customers who complete the contract formalities during their first rental can collect their vehicles directly from a designated pickup point on subsequent rentals without visiting the office. Xpress strengthens Garenta’s service approach by enabling the company to better understand its customers and turn that knowledge into added value at different stages of the customer journey.

By building Xpress around the idea of using customers’ previous experiences to make their next journey easier, Garenta positions the service as more than just a way to reduce vehicle pickup times. It is also designed to maintain continuity in the relationship between customers and the brand. Closely aligned with Garenta’s approach of creating simple, clear, and convenient customer touchpoints, Xpress was first piloted live at Ankara Esenboğa Airport on August 17. Following the project’s transition to full end-to-end operation, the first Xpress customer collected their vehicle on August 20.

Technology Shapes the Customer Journey at Garenta

At the heart of Garenta’s commitment to seamless service is an approach that closely monitors changing customer expectations and prioritizes technology-driven solutions to meet them. In 2025, Garenta revamped its digital channels to make the process—from vehicle selection to payment—easier and more secure. The company also considers customer feedback an important resource for improving its services. Insights gathered from more than 110,000 customer surveys help Garenta better understand customer expectations and shape the service experience accordingly.

Garenta Xpress extends this approach to the vehicle handover stage. Ensuring that the convenience provided through digital channels continues at the physical point where customers collect their vehicles is essential to delivering a consistent rental experience. Accordingly, reducing unnecessary steps that take up customers’ time has become an important part of the entire journey, from completing a reservation in just a few steps to collecting the vehicle.

Designed for customers who have completed four or more rentals in the past year, Xpress brings this approach directly to vehicle pickup. As a result, Garenta’s commitment to understanding customer needs and developing solutions accordingly—an essential element of its “Next-Generation Mobility Solutions” vision—is reflected in one of the most tangible stages of the rental journey: vehicle handover.

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