A Compact Style Camera That Reflects Your Personality: Fujifilm Introduces the New instax Pal 2™ Digital Camera
With its LCD screen, analog feel, and creative effects, the instax Pal 2™ transforms everyday moments into distinctive, share-worthy shots.
FUJIFILM has launched the second generation of its popular instax Pal™ series, the instax Pal 2™. Featuring upgrades that deliver a classic analog look and feel, the new instax Pal 2™ stands out as a compact style camera designed for those who want to express their personality and share their moments in their own unique way.
Fujifilm has announced the launch of the instax Pal 2™ digital camera (hereafter referred to as Pal 2), the next-generation addition to its distinctive and ultra-portable instax Pal™ digital camera series. Pal 2 introduces a range of new features to the product lineup, including an LCD screen, an optical viewfinder, new filters, and shooting modes. More than just a camera, Pal 2 is positioned as a premium accessory that complements personal style, is enjoyable to own, and can be carried everywhere. With its compact design, analog-inspired operation, and creative effects, Pal 2 transforms everyday moments into more distinctive, share-worthy shots.
Karina Thomsen, Marketing Director of the Consumer Imaging Division at FUJIFILM Europe, commented on the new product:
“When designing Pal 2, we gathered extensive customer feedback on the original Pal. With its new look and optical viewfinder, it evokes the feel of a classic analog camera. Combined with the ability to digitally send and share images or print them through our instax™ smartphone printers or any of our Evo hybrid cameras, Pal 2 puts all your options right in the palm of your hand, giving you the freedom to choose.”
Seamless Smartphone Compatibility and Hands-Free Photography
The dedicated instax Pal™ app allows users to use their smartphones as remote shutters for hands-free photography. The app also enables users to store and transfer photos via Bluetooth®. Meanwhile, the camera’s built-in USB Type-C connector allows users to connect their smartphones directly to transfer images to the app. Users can also preview their photos on the 1.0-inch LCD screen on top of the camera before transferring them.
Customizable Filters and the New instax Animation™ Shooting Mode
Users can personalize their photos with any of five filter themes, each featuring six unique effects. Options also include switching between instax™ mini, SQUARE, or WIDE instant film formats and borderless formats, as well as adding filters, text, and stickers.
Pal 2 also features the new instax Animation™ shooting mode, which captures 10 frames and transforms them into a fun, flipbook-style animation. Quick and intuitive switching between modes makes it easy to move from still images to animations. Users who want physical prints can select their favorite photos and transfer them directly to any compatible, connected instax™ smartphone printer or hybrid instant camera (sold separately).
Key Features of the instax Pal 2™
- Portable digital camera
- Palm-sized design
- Pal 2 does not print photos directly. Users can print images using instax™ Link series smartphone printers, instax mini LiPlay™, or instax mini Evo™ devices (sold separately). The relevant instax™ device app must be downloaded to a smartphone free of charge. instax™ instant film is required for printing and is sold separately. Photos can be printed in instax™ mini, SQUARE, or WIDE formats.
- Unique optical viewfinder
- 1.0-inch LCD screen
- Image capture at resolutions of up to 10 megapixels
- Five filter themes, each featuring six unique effects
- Free instax Pal™ app required for use
- Storage for up to 100 photos at a time before transferring them to the free instax Pal™ app
- instax Animation™ shooting mode
- Wireless Bluetooth® 5.1 smartphone connectivity
- Built-in USB Type-C connector
- microSD card support (card not included)
- In the box: USB Type-C cable, hand strap, Camera Angle Adjustment Accessory, and a one-year limited warranty
Pricing and Availability
The instax Pal 2™ digital camera is expected to go on sale in late September 2026, with a manufacturer's recommended retail price of TRY 13,499.00 + VAT. Pal 2 will be available in stylish Black and elegant White color options.
For more information about the product, visit https://www.instaxturkiye.com/instax-pal-2/.
About instax™
Since its initial launch in 1998, the instax™ instant camera series has continuously embraced changing trends and evolving technologies. Its product range has expanded beyond analog instant cameras to include hybrid instant cameras incorporating digital technology, smartphone printers, and palm-sized digital cameras. instax™ continues to offer a variety of ways to enjoy photography while expanding its user base across more than 100 countries.
About Fujifilm Türkiye
Fujifilm has been operating in Türkiye through Fujifilm Dış Ticaret A.Ş. since 2012. The company serves the Turkish market across medical systems, graphic systems, industrial products, digital cameras, and photo printing products.
In 2017, Fujifilm Türkiye opened the company's sixth global innovation center in Istanbul. The company also showcases products across its areas of operation at the Fujifilm Technology Center. Together, these two centers serve 50 countries in the surrounding region.
