Karaca highlights AIDA gift suggestions in its 2027 New Year collection

Karaca has announced its 2027 New Year collection, spanning tableware, decorative home accessories, festive trees and small appliances. Its digital shopping offering includes AIDA, the company's AI assistant, which is intended to help users choose gifts. Karaca says the assistant provides personalised suggestions based on the recipient's tastes and needs as well as the shopper's budget.

Promoted under the slogan “New Gifts for the New Year at Karaca,” the collection includes options both for people buying gifts and for those shopping for themselves. The announcement mentions discounts of up to 50% alongside a “Buy 2, Pay for 1” promotion. It does not specify how the two offers can be combined, provide a complete list of eligible products or state an end date. Product and basket conditions should be checked separately.

AIDA offers personalised support for gift selection

Karaca positions its AI shopping assistant as a tool for customers unsure what to buy for the festive period. The company highlights matching individual tastes and needs with a budget. Its examples include a surprise for a coffee enthusiast, a practical gift for someone who enjoys cooking, or a decorative accessory for someone interested in adding colour to their home.

AIDA is not a newly announced assistant. An earlier official Karaca statement confirms that it offers personalised shopping support in the mobile application. The latest release focuses on using the existing assistant to choose New Year gifts. It does not announce a new AI model, a technical upgrade or measured recommendation-accuracy results.

Ribbon, Carousel and Candy Twist set the seasonal themes

White, red, pink and green feature prominently in the collection. Three ranges offer different themes: Ribbon uses bow details to create an elegant festive atmosphere; Carousel draws on fairground and merry-go-round figures; and Candy Twist introduces a confectionery-inspired look in red and pink. The company presents them as ways to bring seasonal details to both tables and living spaces.

The gift selection includes snow globes, decorative objects, coffee cups and mugs, tree ornaments and soft toys. Cups, snack dishes, serving pieces and home accessories provide options ranging from small surprises to more substantial gifts. The range is intended both for people preparing a festive table and for those decorating their homes for the season.

Fine Pearl, 316+ and RCR feature in the tableware selection

The collection for shared New Year meals includes Fine Pearl dinnerware, 316+ cutlery and RCR crystal glasses. Karaca highlights the pearl-like sheen of Fine Pearl, the modern styling of 316+ and the way RCR glasses reflect light from different angles.

Serving pieces, presentation accessories and seasonal decorative details complete the tableware offering. The company positions the selection for both large family meals and smaller celebrations.

SharkNinja and SMEG join the wider brand offering

Alongside Karaca's own collections, the announcement features creative gifts from Flying Tiger Copenhagen, home technologies from SharkNinja, small appliances with SMEG's distinctive styling and Stanley insulated drinkware. Tableware and kitchen products from Jumbo and Emsan complete the selection.

Karaca says bringing these brands together provides practical gift choices for different tastes and needs in one place. The release does not introduce a new SharkNinja or SMEG model or detail a new technical feature.

Available through stores, the website and the app

According to Karaca, the 2027 New Year collection, multi-brand gift selection and announced offers are available through Karaca stores, karaca.com and its mobile application. The “up to 50% off” and “Buy 2, Pay for 1” statements are reported as company announcements. The release does not establish that every product from every named brand qualifies for these promotions.

Sources: Karaca New Year collection press release, Karaca's official AIDA announcement, Karaca festive tableware page.

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