Robosme highlights customer experience and data quality at C-Best Summit’26

Robosme, a developer of cloud-based, AI-supported CRM solutions, highlighted the relationship between customer experience, data quality and digital transformation at C-Best Summit’26. According to the company’s press release, Binovist and Robosme co-founder Engin Alan argued in his presentation, “The North Star of Transformation: The Customer,” that organizations should shape technology investments around customer needs.

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The summit brought together senior executives from different industries to discuss business priorities and transformation. In addition to Alan’s presentation, Robosme moderated three panels. His remarks focused on reliable data management, personalized experiences and the role of AI-supported solutions in organizational change.

Customer experience as a measure of transformation

Alan said that the opportunities technology offers companies need to be directed toward customers to create meaningful value. Understanding people, recognizing their needs and offering relevant solutions are essential to brand loyalty. He framed technology’s purpose as making life easier, with the customer determining the direction of transformation rather than the technology itself.

In figures cited in the presentation, Alan said that three out of four customers who encounter problems during a purchase do not choose the same brand again. He also said that having to explain a problem to a second person undermines trust and produces a 72 percent negative impact on customer experience.

These percentages are claims attributed to Alan in the press release. The release does not identify the underlying studies, sample sizes, dates or measurement methods. They should therefore be read as figures cited by the speaker, not as independently verified findings that necessarily apply across all industries.

Alan emphasized that customer experience extends beyond the moment of sale. Trust needs to be preserved throughout the relationship with a brand, and customers expect fast, effective resolution when problems occur. In his assessment, satisfaction is a foundation for lasting brand loyalty.

Reliable records and appropriate segmentation

Data quality was another central theme. Alan said that duplicate customer records and incorrect segmentation make it harder for organizations to understand customers accurately. Incomplete or unreliable information can compromise decisions, making a consistent and trustworthy view of customer data important.

He also recommended treating the first interaction with a customer carefully: thank a first-time customer, try to understand them and explain any relevant campaign at that moment rather than afterward. This connects data management to the practical experience of interacting with a business, rather than treating it as a separate technical exercise.

Alan said that customer-focused digitalization can produce revenue increases of between 17 and 30 percent, while flawed operations and poorly managed processes can create costs above 30 percent. The release does not provide the research methods or calculation bases for these percentages either. They are not guaranteed results for organizations using Robosme, nor are they performance measurements from the summit.

CRM and AI provide capability, not a direction by themselves

As customer expectations continue to change, Alan urged organizations to listen, understand needs and maintain ongoing communication. Discussing the future of CRM and AI, he argued that technology gives organizations capability but cannot determine their direction on its own. In his view, businesses increasingly need to understand not only customers, but also the bots and AI systems communicating with them.

Robosme’s official website describes a platform combining sales, marketing, customer service and AI features. That scope provides context for the summit discussion about consistent use of customer information across different interactions. However, the event release does not announce a new product version, price or measured customer deployment; it reports Alan’s views on customer-centered transformation.

Source: The press release “Robosme, C-Best Summit’26’da Müşteri Odaklı Dönüşümün Önemine Dikkat Çekti,” distributed on behalf of Robosme on November 13, 2026. Product scope: Robosme’s official website.